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As Director of Retail, Lisa developed and led World Vision's  retail team and designed an immersive national retail experience acquiring 45,000 new donors with a 29% conversion rate.

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video created to inspire retail fundraisers 

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After studying the neuroscience of how the consumer makes a buying decision we redesigned our entire donor journey and increased our conversion rates to 29% and improved our one-year retention rates by 21%.

we tested our way to success 


GIVEN is a line of products that benefit World Vision field projects and artisans in under resourced communities.

role;  product selection, marketing, event design

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