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As Director of Retail, Lisa developed and led World Vision's retail team and designed an immersive national retail experience acquiring 45,000 new donors with a 29% conversion rate.
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video created to inspire retail fundraisers
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world vision
After studying the neuroscience of how the consumer makes a buying decision we redesigned our entire donor journey and increased our conversion rates to 29% and improved our one-year retention rates by 21%.
we tested our way to success
GIVEN
GIVEN is a line of products that benefit World Vision field projects and artisans in under resourced communities.
role; product selection, marketing, event design
GIVEN
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