I am a creative director and visual designer who experiences joy from making a living at what I love to do. Two decades translating concepts into communications has taught me that what matters most in the realm of design are solid ideas. From this foundation I lead creative teams, craft visual communication, develop and guide brands, and implement them across a broad range communication platforms. The past 5 years I have been getting my digital marketing know-how up to snuff. I have designed, managed and tracked a series of email lead nurture & drip campaigns, social media campaigns, email signature campaigns, industry publication advertising, ABM ads, and executive & sales presentations.

The value of a creative concept is intimately linked to the quality of its execution. I work hard to ensure the designs and strategies can be successfully implemented through the client’s integrated marketing plans. Areas of expertise include:

• Strategic positioning and marketing communication planning

• Creative production

• Marketing strategy implementation

• On and offline community engagement

• Monitoring and evaluation program design

 

I have had the pleasure of designing for and collaborating with Williams-Sonoma, Levi Strauss & Co., PG&E, Washington Mutual, American Express Travel & Leisure, UNICEF, Design Within Reach, and Susan G. Komen for the Cure.